Serratelli Hats

Premium Quality and Craftsmanship of Serratelli Hats

For nearly 150 years and five generations, the Serratelli name has been synonymous with excellence in hat making. The story began in 1878, when Pio Serratelli emigrated from Italy, bringing with him time-tested techniques for crafting fur felts. Together with his son, he established P. Serratelli's Sons and quickly built a reputation as one of the finest hat artisans in America.

Today, the Serratelli brand maintains the same commitment to quality. Over 50 skilled artisans meticulously handcraft their hats in the workshop in Newark, New Jersey. 

The process begins with selecting the finest rabbit and beaver felt blends that provide the foundation for exceptional quality. The hat body then undergoes careful blocking, shaping, and finishing. The brim is hand-bevelled and smoothed evenly throughout, ensuring a soft, smooth-to-the-touch finish. Artisans carefully sculpt every detail of the hat's silhouette and structure.

Before leaving the workshop, each Western hat undergoes rigorous quality control. The team inspects every element, every stitch, every detail. A final steaming polishes the hat's appearance, ensuring that any Serratelli hat you buy meets the standards you expect from this prestigious brand.

A Style for Every Cowboy & Cowgirl

Serratelli hats come in a variety of styles for men and women, each offering a different level of refinement and comfort. At W. Titley & Co, you’ll find a range of colours and shapes to add the finishing touch to your Western look. Choose from three felt grades:

• 10X Fur Felt: The highest grade available, featuring an extremely smooth texture, exceptional comfort, and outstanding durability. These premium Serratelli cowboy hats are remarkably easy to shape and clean and are ideal for daily wear.
• 8X Fur Felt: Offering smooth texture and high comfort, these hats maintain excellent durability and hold up well to everyday wear.
• 6X Fur Felt: Serratelli entry-level hats with a smooth feel, superior comfort and durability. They are slightly lower priced than 10X and 8X and deliver great value while remaining easy to shape and clean.

Each Serratelli hat is designed with aesthetics and functionality in mind, ensuring it's equally beautiful and practical for everyday wear.

A Serratelli Hat Perfect for Every Occasion

Serratelli hats fit seamlessly into any lifestyle. Whether you need a durable hat for outdoor work or a polished look for an evening event, Serratelli has something to suit the occasion. Their all-day comfort, classic design, and perfect fit let Serratelli cowboy hats transition easily from day to night.

To complement your Western style, choose from various crown styles, brim designs, and colours. At W. Titley & Co, we offer a diverse range of styles for men and women, from traditional cattleman hats in classic black and sand to trendy rancher designs in rich chocolate and statement-making camel colours.

Find Your Fit – Size & Care Guide

Serratelli hats are designed to sit comfortably about one finger's width above your ears and eyebrows. To determine your size, measure your head around its widest part—across the mid-forehead—and check a sizing chart. If you’re between sizes, consider buying the larger size. Remember that a well-fitted hat should feel snug but not tight, providing comfort throughout the day without slipping or causing pressure points. Feel free to contact our team if you are unsure or have additional questions about fitting.

Caring for Your Serratelli Cowboy Hat

A Serratelli hat can last a lifetime with proper care. Store your hat upside down on its crown on a clean surface to maintain its quality and appearance. Using a specially designed hat box will prevent brim warping.

If your hat gets wet, shake off excess water, turn down the leather sweatband, and let it dry naturally. Don't use hair dryers or radiators, and protect your hat from any heat sources.

To remove dust and dirt, use a soft hat brush or sponge, starting on the crown's top front and pulling through the crease. Work counter-clockwise around the crown, then counter-clockwise on the top side of the brim, and finally clockwise on the bottom side. You can find all cleaning and hat accessories at Titley's.

Shop the Best Selection of Serratelli Hats in Australia

W. Titley & Co offers an extensive selection of high-quality fur-felt hats. We understand the value of a well-made cowboy hat and stock only the best from renowned brands like Serratelli, Akubra, American Hat Co., and more.

Shop the Best Selection of Serratelli Hats in Australia!Enjoy a seamless shopping experience backed by our expert customer service and fast shipping nationwide.Explore our range and find the perfect Western hat for you.